Mobile Content Bits: Pepsi-QR Campaign; Twitter Japan; Real Madrid In China

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Pepsi UK launches mobile QR campaign: A massive mobile ad campaign in the UK using QR codes. PepsiCo plan to put QR codes on 400 million cans and bottle, reports Brandrepublic.com. When a consumer takes a photo of the code with their camera phone, they will be sent to a WAP site where they can access games, ringtones and wallpapers or win prizes. The QR codes will be placed on all Pepsi brands, including Pepsi, Diet Pepsi, and Pepsi Max. Users must first download a QR reader to their phone if they don

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