Blog Post

Media Execs On Election ’08: Not A Dime’s Worth Of Difference? Think Again

imageimageThe presidential election has been good for web traffic for sites like Huffington Post and Politico. Even pubs that take a once-removed look at the political race, like BusinessWeek, have benefited from the long, drawn out contest. Politics was the talk of the day at the opening of the Ad:Tech NY conference, so I asked media and ad execs what the end of the outcome will mean for them starting tomorrow. Here are some of the responses:

New obsessions: Betsy Morgan, CEO Huffington Post, lamented the possible loss of major traffic driver Sarah Palin while on a morning panel. But she insisted that HuffPo’s readers will find other obsessions and that the blog will try to capture them. “We

One Response to “Media Execs On Election ’08: Not A Dime’s Worth Of Difference? Think Again”

  1. It'll be interesting to see what tact, sites like the huffington post take in the future.. I would guess they'll have a very substantial drop in traffic/interaction.. or atleast a decline till January.