Blog Post

Google-Yahoo: DOJ Would Have Filed An Antitrust Lawsuit; Competition Concerns Trumped Anything Else

imageSo says the Department of Justice, in a statement: DOJ “informed the companies that it would file an antitrust lawsuit to block the implementation of the agreement. The Department said that, if implemented, the agreement between these two companies accounting for 90 percent or more of each relevant market would likely harm competition in the markets for Internet search advertising and Internet search syndication.”

A revised Google-Yahoo (NSDQ: YHOO) deal didn’t do the trick either: “The Department concluded that Google (NSDQ: GOOG) and Yahoo! would have become collaborators rather than competitors for a significant portion of their search advertising businesses, materially reducing important competitive rivalry between the two companies. Although the companies proposed various modifications to their original agreement in an effort to address the Department