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I visited the relatively new AMD campus here in Austin today, where the chipmaker employs about 2,600 people, for an overview of the products and computing trends that the company is keeping its eye on. Below is a quick video I shot of Pat Moorhead, V-P of advanced marketing, talking about AMD’s absence from the netbook and MID market. Basically the company isn’t sold on the idea of a third consumer device, sized between a smartphone and a laptop, because it believes that would involve too much of a compromise in terms of the features that consumers expect.
When it comes to building small, form-factor PCs, Moorhead says 13-inch, super-sleek laptops will find a place, and perhaps a laptop with a 9-inch to 10-inch screen. For smaller devices, consumers will likely be happier with a smartphone (such as the G1 phone Moorhead shows off with obvious pride). Moorhead avoided giving any details about the overall strategy, other than affirming AMD’s commitment to the x86 architecture, but did say AMD planned to outline more of its MID plans at a Nov. 13 analyst meeting.