NBC Univeral Launches Mobile Portal In Japan


imageNBC Universal (NYSE: GE) is launching a mobile portal in Japan. The portal goes live today, and will support its hit movie ‘Wanted’ during its theatrical run in the country. The portal will offer downloadable content and services from other NBC Universal film and TV shows, including themes, tones, decoration emails, made-for mobile comics, flash and casual games. The mobile portal will also hold fan forums and communities for NBC Universal branded content. The service is available through Japan’s three largest operators, DoCoMo (NYSE: DCM), KDDI and Softbank on both a pay-per download and subscription service. The portal is being programmed, hosted and managed by NBCU, which plans to launch more “digital ventures” in Japan and Asia (release).

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