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Orange Ditches Phorm, Sees UK Sales Dip Despite Mobile Internet Growth

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Slow-burning behavioural ad targeting network Phorm has lost another likely client – Orange had been considering using the service on its UK ISP network, making money from the transfer of its users’ browsing data to advertisers, but has decided against it on privacy grounds. Orange’s online ads SVP Paul-Fran├žois Fournier (via FT.com):