Lower Income People Are The iPhone’s Fastest Growing Demographic


The fastest growing user base of iPhone owners are lower income people, who are using the multi-purpose device in order to ditch other Internet and entertainment services, according to comScore (NSDQ: SCOR), which is releasing its first report detailing iPhone demographic data on Thursday. ComScore found that while 43 percent of iPhone owners earn more than $100,000 per year, the strongest growth in users is coming from those who make between $25,000 and $50,000. Between Jun and Aug. 2008, users in this income bracket jumped by 48 percent, making it three times that of those earning more than $100,000 per year. Overall, iPhone penetration grew 21 percent.

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