Oh Nuts! Nuts TV Dropped From TV, Forced To Be Web-Only Again

IPC Media’s Nuts lads mag has had its designs on living-room respectability cut down to size in two fell swoops. Its nascent digital video channel Nuts TV is to be dropped from both Freeview and BSkyB (NYSE: BSY), forcing it to fall back on being a broadband-only operation. IPC launched the babes-and-beer channel in July last year on Freeview and on Sky TV in January this year with a 9pm to 1am, as a JV with Time Warner (NYSE: TWX) stablemate Turner Broadcasting System (TBS). But, as one door closes and another opens, TBS decided instead to put CNN International on its Freeview slot, 24 hours a day. The partners have agreed that the best way forward is online.

TBS SVP Dee Forbes told Broadcast it was better for “both sides to play to our respective strengths” in a crowded market. Translation: the channel has not been a roaring success. Freeview carriage for CNNI, so far only on cable and satellite, will add a potential 10 million to the channel’s current UK base. after announcing it was to show short CNN clips to European Joost users at Mipcom this year. Via DigitalSpy.

Comments have been disabled for this post