@ EconSports: NBC Olympics Coverage To Be More Niche; Sports Video Ads Holding Up Well In Downturn

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How do you get your audience and advertisers interested in 3,000 hours of online sports footage over a hectic two-week worldwide event, mostly in the wrong time zone? Use as many different platforms and show as many minor sports as possible, according to Perkins Miller, SVP for digital media at NBC sports and Olympics. Speaking at our EconSports conference today, he said:

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