Soocial: The Best Address Book You'll Ever Use?

In early 2007, tech luminary Tim O’Reilly published a number of thoughts envisioning a more cohesive and universal ‘address book’ application for the Web 2.0 era…these thoughts were quickly labeled as Address Book 2.0.

In the intervening period, we’ve seen companies such as Plaxo and Facebook seek to evolve themselves into the position of defacto social address books, but even such powerful companies have only offered uneven ‘hacks’ for integration with our email, cellphone and IM contact books.

Apple’s Mobile Me service has attempted to provide some of the ‘glue’ to connect these silos of contact data, but at a great price…and of course tied to the Mac universe. It’s also telling that Gmail still lacks a useful API to it’s Contacts data – perhaps data that should really be a standalone application? This has left an opening for companies such as Soocial

Founded in Amsterdam, by Stefan Fountain, Soocial provide hooks into existing services and a modicum of interoperability between them. Currently the service enables users to draw contact data from…

It’s an impressive (though again uneven) list of contact sources, notably support for what appears to be a broad range of handsets,though, some like the Facebook application don’t offer true synchronization or access to contact data within that service.

I can’t help but thinking what’s really needed is a master web-based address book, with a standards-based API that any device or application can draw contact information and synchronise with. Perhaps this is the space that Soocial hopes to occupy – or indeed upcoming services such as CloudContacts.

Soocial’s Fountain has such faith in the utility of his service, that he has generously extended a limited number of invitations to Web Worker Daily’s readership, as part of Soocial’s (currently private) beta trial.

Head on over to to pickup your invitation and put Soocial through its paces.


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