Ex-Googler, GameSpy, eMusic Vets Get $8.2 Million To Launch Crispy Gamer

Gaming site Crispy Gamer has raised $8.2 million in a first round led by Constellation Ventures. The site was founded by ex-Googler Chris Heldman, former GameSpy editorial director John Keefer and Chris Hoerenz, former CMO of eMusic. Crispy Gamer offers gaming news, reviews, and community features (currently in beta), and has a noteworthy — albeit a possibly costly — ad strategy: it won’t accept advertising from game publishers. Heldman, the CEO, says that it’s to make sure that there’s no perceived bias for or against particular game titles or developers. Of course tons of competitors of every stripe exist. Release.