Get a bunch of video creators into a room, with beer, and the conversation won’t ever stop. That fact was well-demonstrated at this Monday’s Vlogger Reunion fest at Annie’s Courtyard Cafe in Santa Monica, hosted by Next New Networks.
I asked those attending the shindig what they thought the best thing that might come of the ongoing economic crisis. Their answers reveal a surprisingly positive outlook for the future of new media (and, possibly, pornography).
Rudy Jahchan (Galacticast): There’s a lot of opportunity for new media producers to fill in the gaps as a lot of shows go under — we can present a better price value for brands to promote their stuff. With the realization that a lot more people are turning to online entertainment, this could be a perfect opportunity for us to step in and fill that gap.
Woody Tondorf (HBO Labs): The MacGruber sketches on SNL.
Casey McKinnon (Galacticast): [to Tondorf] I was going to say the same thing!
Brigitte Dale (videoblogger, ABC Family): I think people are spending more time with other people. It sounds silly, but I think they really are.
George Ruiz (head of new media at ICM): People are being a lot more effective by getting rid of the extraneous. They’re focusing on the stuff that matters.
Felicia Day (The Guild, Dr. Horrible): The backlash against rich people. I would hope that maybe the tolerance for The O.C. and Gossip Girl and Dirty Sexy Money would be waning. Rich people aren’t that interesting to me, and maybe being in a crisis will make people stop watching [those shows].
Chris McCaleb (Big Fantastic): For people like us, the appetite for entertainment doesn’t go away; it only increases. Which is good for what we do — making stuff that’s free, that anybody can watch.
Kent Nichols (Ask A Ninja): The people who can survive the economic crisis will ultimately end up stronger and leaner and meaner. And with the current trend of independent entertainment, I think you’re going to see more people acquiring whatever content they can for free. I think that’s going to accelerate — and that also coincides with the digital changeover in February, where people are already going to be in flux about how they get their comfort media.
Zadi Diaz (EPIC-FU): Opportunity, actually, because I think people are more open to exploring things in different ways. So it’s a matter of not freaking out, staying stable, and making sure you’re looking at things clearly and exploring those opportunities around you.
Steve Woolf (EPIC-FU): A lot of companies that have been getting by on a wing and a prayer are going to have to own up to developing a reliable business model. Also, there seem to be more women turning to porn, and as a guy you know that’s never a bad thing. Some of the people in this room will be turning to porn in about six months, I guarantee.
Tim Shey (Next New Networks): I’m catching up on my drinking. I’ve been behind.
What do you think the best thing to come of the economic crisis might be? Leave a comment and let us know.