Can Japanese Social Gaming Site DeNA Make It In The US?

Social gaming site DeNA may be big in Japan, but can it make it in the US? The WSJ.com has an interesting look at Japanese mobile-only service DeNA now trying to crack America. In Japan, the two-year old Tokyo start-up–which gives games away for free and earns revenues from avatars and advertising–has already amassed 11 million members to its main site Mobage Town. In September, its collection of games, chat rooms and avatars attracted some 15 billion page views.

Last month, it dropped $3 million to roll out pilot site MobMingle which offers English-speaking users rudimentary blogging, social networking and avatar services. It plans to launch a more complex site early next year that will also include games. Mobage Town, an apparent hit with young Japanese consumers, doesn

loading

Comments have been disabled for this post