Televisa can now distribute original programs from NBCU’s Telemundo across all of its digital and wireless platforms in Mexico: the heavily-trafficked esmas.com.mx entertainment portal, streaming video and VOD Websites, as well as its Esmas Movil mobile content platform, Variety reports. The deal fleshes out a strategic partnership the two companies announced in March, which let Televisa port Telemundo’s shows to its on-air channel Canal 9.
But it also leaves estranged Televisa partner Univision on the outside looking in yet again, as the NY-based Spanish media giant lost the broadcasting rights to (and the resulting ad revenue from) a series of Mexico’s premiere soccer games in September. Televisa gave Telemundo the rights when the contract expired. The bad blood between the two companies will likely come to a head in January, when their long-standing legal battle over royalties and a 25-year-long contract that Televisa wants out of actually goes to court.