New Name, Still Same Game for Devicescape

Devicescape, a San Bruno, Calif.-company that launched at DEMO 2007 to mixed reviews, is rebranding itself and its Wi-Fi access software for mobile devices, including cell phones, as Easy Wi-Fi. The software makes it easier to log onto hotspots that normally require a sign-in using a web-based authentication system. In conjunction with its name change, Devicescape says mobile-phone maker HTC will bundle the software in all its Windows Mobile phones.

The six-year-old company is backed by August Capital, Kleiner Perkins Caufield & Byers, Enterprise Partners and JAFCO and has raised a total of $26 million dollars in Series A and B rounds, according to VP of Corporate Marketing Kathleen Shanahan. It currently makes most of its revenue from licensing its software to device OEMS.┬áSimon Wynn, VP of products at Devicescape, was tightlipped about the pace of growth at the firm and wouldn’t give details about how much money it’s making.

While Devicescape has increased the number of devices it supports to 90 including every WiFi-enabled BlackBerry and Apple’s iPhone, it is hard to see how it will turn this software offering into a big business. The company needs to get its software embedded into tens of millions of devices to bring in meaningful revenue.

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