Trinity Mirror’s Birmingham Post To Relaunch; Revises Commercial Strategy To Embrace Online

The Trinity Mirror-owned Birmingham Post relaunches on Monday as a tabloid-sized, business-focused newspaper as part of a move by the publisher to stem declining sales and to monetize growing web traffic. The paper, and its sister titles the Birmingham Mail and Sunday Mercury, are going through a period of great change and are making 65 editorial staff cuts as they move to a new £7.5 million newsroom and a more streamlined, online-focused publishing system.

Reeves told paidContent that the paper had realized the need to shift its commercial attention online:

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