HealthCare.com, the online health care and doctors info service provider has bought BrokersWeb, a provider of PPC-based online advertising to health insurance brokers and aggregators. BrokersWeb also owns HealthInsuranceFinders.com, a consumer health insurance website and search engine for health insurance quotes.
BrokersWeb allows its advertisers to bid for placement to their paid listings and pay on a per-click basis. HealthCare provides its syndicated listings to The *McClatchy Company* (Miami Herald and The Olympian), MedHelp, *AOL* Health, Everyday Health, dLife, and others. More details in release.