Today Apple (s AAPL) unveiled its newest line of MacBook notebooks, and in addition to being the fastest and glassiest notebook yet, it’s Apple’s greenest computer ever.
The entire line of MacBooks now meets Energy Star 4.0, EPEAT Gold and RoHS environmental standards. The new MacBooks also got high green ratings for the things that were left out — the internal components are all PVC- and BFR-free, and the glass display is mercury- and arsenic-free. That non-toxic glass covers a new LED display which uses 30 percent less power than standard displays, according to Apple.
Historically, Apple hasn’t had the greenest reputation. Greenpeace has been on the computer maker’s case for years, demanding that the company offer more transparency and firm timelines for improving its manufacturing, product design and recycling. Since Jobs penned his A Greener Apple essay, the Apple CEO has taken time during his keynotes to address the new and improved environmental features Apple keeps rolling out. “They’ve been making incremental progress all along, but its very exciting to see all these Gold products qualify all at once,” Sarah O’Brien of EPEAT told us.
The new family of MacBooks come with an environmental status report that breaks down the carbon footprint of the MacBook’s life, the energy consumption of the laptop and even the stats on the retail packaging. (Jobs said in the keynote today that the company’s even shrunk the packaging of the laptops by 37 percent, saving on materials and allowing them to ship more units per pallet, saving on transportation costs.)
However, as a devoted Mac user in a Mac-dominated company I still wish Apple would raise the bar even higher. From the company that prides itself on its ability to lead and innovate in an industry of copycats, I expect more. I expect Apple to blow its competition out of the water when it comes to environmental standards and transparency, in the same way its blown the competition out of the water in product design and user interface.
Graphics courtesy of Apple.