We’re very pleased to announce that Lauren Rich Fine has joined our company’s executive team as our Research Director, a new position for ContentNext. Building upon our existing report business, Lauren will author a series of research reports and briefing notes on the digital media industry as it continues to change and evolve. As regular readers know, Lauren has been contributing her think pieces to us for the past year. Her latest is up now. She also provided in-depth analysis for our most recent report, 2008 Online Advertising Deals.
She will continue to serve as a practitioner in residence at Kent State University’s College of Communication and Information. Until last year she was a managing director at Merrill Lynch in Equity Research, where she covered the publishing, information, advertising and online industries. Lauren describes ContentNext as “the perfect place for me to continue researching the publishing, media and advertising industries and provide thought-provoking, strategic insight for companies in this space.” (Full press release after the jump.) We’re very excited to be working with her …
ContentNext Hires Lauren Rich Fine, CFA, to Strengthen Management Team and Enhance Research Capabilities
— New research director will author industry reports and briefing notes on the ever-changing digital media landscape