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Confirmed: Obama Is Campaigning on Xbox 360!

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Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise. Today we’re able to report that it is, in fact, an official advertisement placed by the senator’s campaign team.

“I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.” [digg=]

To my knowledge, this Burnout ad is far and away the most prominent use of a major online game to promote a presidential candidate’s campaign. There have been near-misses, of course: In 2006, for example, when he was seriously considering a run for the Democratic nomination, ex-Virginia Gov. Mark Warner made an avatar-based appearance at a press conference in Second Life.

Of course, detractors could accuse Sen. Obama of sending out mixed messages; earlier this year he was telling audiences that parents need to “turn off the television set, and put the video games away.” Then again, since the Burnout billboard specifically advises gamers to vote early, maybe it’s his subtle way of trying to get them off the couch.

Image credit: 360 gamer “Jeffson”, from his Rooster Teeth journal.

275 Responses to “Confirmed: Obama Is Campaigning on Xbox 360!”

  1. Sleep Bear, we are already there? Really?

    I must have missed the soup kitchens on my way to work and the shelters that house the 25% unemployed because of this “depression” we are in.

    Americans are just stupid; since they cannot buy that new BMW or take a vacation to Cancun we are in a “depression.”

    Hey Sleepy Bear maybe you should go back and read a little history about the depression. People were starving and if it wasn’t for the “rich” people donating to soup kitchens millions of “middle class” people would have died.

    Here in Chicago (that’s Illinois, you know, where Obama is from) we are currently enjoying a 7.5% unemployment rate. (National average is 6.1%) so if the Republicans are doing a bad job the Democrats (including Obama) are doing a WORSE job!

    Oh and Illinois is 46 out of 50 states for Job creation as well….so go ahead and vote for Obama, America is getting what it deserves by not learning history and being ignorant/jealous of the people who are successful in this country.

    Oh and if you believe Obama will give tax cuts to 95% of Americans (which is an outright lie since only 53% of Americans actually pay taxes) AND you believe he will give you free health care, and better social services for free, you have to be a complete idiot.

    The Government debt has doubled in a year, we are printing money like crazy and where do you think all this money will come from to fund our debt? How about the free health care, “95% tax cut for Americans”, and all the other bullcrap programs Mr. Marxist has planned for us?

    Do you really believe by raising the capital gains tax (thus making America the most expensive place to run a business in the world) will raise enough capital? Do you believe taxing the rich MORE then what they are being taxed now will bring in enough capital for all his great “plans?”

    If you believe that, I have an island in the Caribbean to sell you, really cheap!

    Sure, raise capital gains tax, tax the rich and those evil corporations that give you jobs…..I cannot wait to see the unemployment rate when that happens! Let me ask you something sleepy bear, when was the last time you were hired by a poor person?

    Ok, now following me on this, what happens when you tax the rich/evil Corporations? Do they:

    A. Just accept the tax out of the kindness of their hearts and let the bottom line take a hit
    B. Pass on the tax to the consumers by raising the price of their goods/services
    C. Layoff or not hire any employees to make up the difference of the new tax
    D. Both B and C

    If you answered D you are correct! If you are still voting for him after that simple test that you my friend are out of touch.
    You will get what you deserve and the last thing you will worry about is how “in touch” Obama is by advertising in video games.

    I think American needs to go through this to see socialism doesn’t work and neither does wealth distribution. Sadly the smart people (like me) that know history will suffer for the idiotic college students that want “hope.”

  2. Average American


    I use to like some EA games..

    What sell-outs!

    They should at least put the Red Hammer & Sickle up with those ads!

    Now we get to pay to be advertised to with this BS!

    Think Hitler or Stalin trying to influence every aspect of your life!

    It’s a grim future indeed with this NoBama Nazi!

    No more escapism, not in an Obama world…

  3. sleepy bear

    The republicans have completely lost touch! Obama has done an incredible job of reaching out to young people….Oh and Cody we are already there in case you havent noticed.

  4. obama is such a fucking joke. hell say and do anything to get elected, it doesnt change the fact that hes an inexperienced 1 term senator who wants to raise our taxes and “distribute the wealth”(in his own words) only system of governments ive seen that use the “distrubution of wealth” as a motive is socialism and communism.
    and anyone who believes that clown’s ads, theres no way you can have a trillion in pork project spending and only tax the top 3% and expect to pay for it, pull your heads out of where you have them stuck if hes president hell lead us into a depression

  5. Yep, I hope the kiddies vote for Obama because when he “spreads the wealth around” they will be the first to bitch about how they can no longer afford their little video games and 300/400 dollar video game systems with their flat screen T.V’s, (Hey! We need that money you make to help all the poor people in the U.S. and Africa, and the Middle East…..and so on!).

    I never thought I would live to see the day when a politician openly admits he will spread the wealth around (aka Marxism) and stupid College students actually buy into that crap as “being good.”

    I have to hand it to the College “Professors” and “teachers”, they sure know how to brainwash kids. (Not that our current College educated students are that smart anyway, if they would open a history book and actually learn from it they would see this has been tried before and has failed miserably, but go ahead, keep playing your games, Obama ’08, LOL!)

    Bob Barr ’08

  6. I love how FoxNews links to this article, and in the article they say such stupid crap as “Game maker Electronic Arts” and “The online version of Burnout Paradise”

    Where’s the Criterion respect?

  7. “Chris said:

    “Spend, spend, spend. That seems to be Obama’s theory.”

    Uhh… people donated this money to his campaign specifically for him to SPEND on winning the presidency. Idiot.”

    Well taxpayers send money to the government to spend wisely but they Spend, Spend, and Spend too. That is the lesson Obama is teaching here. Spend Spend Spend because it isn’t his money. You are an Idiot for thinking that way Chris.

  8. Wow…everybody is basing their votes on stuff like “wow he’s so cool.” You know…how many leaders in the world have destroyed their countries, or turned to communism, or dictatorships all because people voted them based on them “being cool.” Maybe not in those same words, the the same principle.

    Wake the hell up people…he’s already stating he wants to “spread the wealth.” Taking from those that have worked hard to get where they are…and giving it to those who haven’t done jack diddly.

    It scares me to think about what will happen if he is elected.

  9. Prof. Jarvis Fielding

    Nick said:

    Despite what some may say – you have to admit Obama has been running a pretty impressive campaign. It’s been progressive – in your face, and uses unconventional means to get the word out.

    Yeah…like using ACORN to commit voter registration fraud by registering the Dallas Cowboys and dead people.

  10. That’s straight but I guess it would be kind of counter-productive to put a billboard ad in a game like burnout. The game moves way too fast and you’ll probably miss it unless you’re just messing around in free roam.

  11. On Monday, election officials in Ohio’s most populous county asked a prosecutor to investigate multiple registrations by four people who signed up through ACORN. One voter said he signed 73 voter registration forms during a five-month period.

    Wake up America!

  12. cool. yet another reason to be impressed with obama’s campaign.

    i am not american, but i feel i would be happy to have a man like obama as our president over here. clearly intelligent, thoughtful, a listener, and able to inspire, the kind of person needed in a world like today’s where problems are complex, multitudinous and happening all at once.

  13. What I don’t get is how people can’t understand in game advertising. Some video games cost a lot of money to make, and a lot of the time, video game sales alone either wont cover the full cost of making the game, or the profits are not good enough off of sales alone. That is why they run advertisements. Think about it… you pay for cable or satellite TV service, and there are still adverts on the channels for the exact same reason.

  14. I still don’t know who to vote for, but I think its pretty cool. He’s exploring other ways to reach the youth of America, and if it gets them out and voting no matter who they are voting for is cool with me.

  15. Americans are the dumbest people in history. No other Nation would ever even consider making the kind of change that we are obviously about to make. The world is laughing at us and believe me they all (our enemies) will have alot to laugh about when it’s done. FOOLS

  16. Jesse:

    The FEC makes donations publicly available at and if you have contrary information you’re willing to search. If you find something to contradict Newsmax I’ll provide a correction, but I’m sure you won’t. Otherwise, you’re simply engaging in an ad hom attack.

    From the Newsmax article:

    ‘The FEC has compiled a separate database of potentially questionable overseas donations that contains more than 11,500 contributions totaling $33.8 million. More than 520 listed their “state” as “IR,” which the FEC often uses as an abbreviation for “information requested.” Another 63 listed it as “UK,” the United Kingdom.’

    Note: since that time, others – including the NYT – have uncovered highly questionable contributions to Obama from made-up names.

  17. Quote: “Of course, detractors could accuse Sen. Obama of sending out mixed messages; earlier this year he was telling audiences that parents need to “turn off the television set, and put the video games away.” ”

    –The majority of gamers are adults in their 20s.

  18. If you put them on a few, you should also include “Saints Row,” “Grand Theft Auto,” or “Crime Life Gang Wars.” I guess it’s too violent for a person who’s connected to radical groups.

  19. Re: “Obama’s foreign money”

    Sorry dude, claims made by NewsMax are not-credible. I tried to find an FEC report that backs up your cited claim that $33.8M have come from questionable sources. You may — or may not — be surprised to find that there is no such FEC report.

    Listen, if you have legitimate concerns about his fundraising, why can’t you find first-hand sources or reporting from respectable journalistic sources to back up what you’re saying?

    Quoting NewsMax is barely a step above quoting The Onion: at least The Onion admits that it makes up its stories.