YouTube, hoping to counter the competition from sites like the NBC/*News Corp*. JV Hulu, has started running full-length episodes of CBS (NYSE: CBS) programming. Executives at the Google-owned video site told Reuters that CBS would handle ad sales for its shows and share the revenue with YouTube. The breakdown of the split wasn’t disclosed. YouTube also indicated that a similar deal was in the works with “another major network.” In the meantime, CBS does not have a programming deal with Hulu, although the video site does direct users who search for that network’s shows back to the CBS site.
CBS has one of the most subscribed channels on YouTube, with 83,000 users signed up. The channel debuted two years ago and has recorded 4.2 million views. There are only four CBS shows currently available in the full-episode mode on YouYube– Beverly Hills 90210, StarTrek: The Original Series, The Young and the Restless and MacGyver.