Industry Moves: MSLO Hires’s Horwood To Chart Online Editorial Strategy

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Martha Stewart Living Omnimedia (NYSE: MSO) has named former exec Gail Horwood to the new role of SVP Digital Programming and Strategy. Horwood will oversee MSLO’s digital properties, including MSLO sites and In addition to guiding the sites’ editorial strategy, Horwood will work with the merchandising team on driving the online retail business.

Horwood is the first major digital hire since Wenda Harris Millard and Robin Marino were named co-CEOs after Susan Lyne stepped down this summer. (The company has made one other executive hire since the Millard and Marino took over: Patsy Pollack was brought in as EVP of Merchandising in August.) Before serving as executive director at, Horwood was executive director, creative development at Time Inc. Interactive and VP, global content at Zagat Survey and editor-in-chief of CondeNet’s food site Epicurious. Release

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digital bear

So while the rumor is that Millard is in the running for Anne Moore's job, she is poaching people to Martha Stewart OR is Millard simply pulling the people she wouldn't want at Time onto the Martha team so she can reshuffle more easily?

Does hiring from inStyle represent a strategic shift in direction for the MSO web properties to be more pop-culture, fast-paced, "younger" and tech savvy?

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