Though Netflix (s NFLX) is feeling the downturn just like everyone else, the DVD giant could be among those “best positioned to take advantage of online video,” writes Saul Hansell on the New York Times Bits blog today. Why?
1. Its existing business already satisfies customers.
2. Streaming video, even if it’s not perfect now, is seen as “more of a free bonus than a disappointment.”
3. It customers already pay.
4. It’s already getting into the living room; sales estimates for the Roku-Netflix box are in the hundreds of thousands.