– TK Maxx-Heat World ads: High street budget clothes retailer TK Maxx has signed up for a series of online ads on Heat World, the website of Bauer Media’s women’s celebrity weekly Heat magazine, reports Mad.co.uk. Produced by BLM Quantum, Arena BLM’s digital specialist agency, the “Celeb-a-Like Style Sweep” series of videos are designed to raise the profile of TK Maxx, which has suffered some adverse coverage in the UK media this week for selling jackets with 2.5in knives attached.
— Paramount Comedy-Scrubs Facebook ads: Paramount Comedy has become the first UK broadcaster to sign up to Facebook’s Engagment ad platform with a campaign supporting TV comedy Scrubs. Targeted ads will now appear for the 500,000 Facebook users who have declared themselves “fans” of Scrubs. The platform replaces the system of sponsored stories appearing in Facebook news feeds. Via NMA.
— Twentieth Century Fox-The Sun launch Family Guy ads: Twentieth Century Fox is teaming up with fellow News Corp (NYSE: NWS) family member The Sun to help shift copies of two new DVDs of TV comedy Family Guy, writes NMA. The company is using some innovative “elastic” online ad technology that allows users to visually stretch fixed Multiple Purpose Unit (MPU) ads made by Hijack Media.
— Playboy.co.uk relaunches: Playboy.co.uk is to relaunch as ad-funded site and has appointed digital sales house Wootmedia to sell the ads, according to Brand Republic. Currently relying on a subscription model, the site will relaunch in December with 10 channels, covering all manner of male-centric content. A viral campaign to boost interest in the new site is well under way.
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