Interview: Andrew Fisher, CEO, Shazam; “Not Just For Pub Quiz Night”

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imageShazam announced today that it has struck a deal with Vodafone (NYSE: VOD) Germany in which the operator will include its mobile music discovery application on its Vodafone Live! portal. Customers will be able to download the application called MusicFinder with Shazam and have unlimited use of the service for

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Tom

What a great interview, thanks I liked this part very much:

Mobile Ads to Support Free App: As expected, there’s “far higher usage” with those consumers who get Shazam’s service for free, but there’s got to be a way to earn revenues from that, which Fisher says they will do with mobile advertising. It plans to integrate banner ads on its free iPhone application shortly, though Fisher says they are very much “looking to learn” to make sure that their users aren’t put off by them. While Fisher thinks that the mobile ad market is still 18-24 months out, he says that he’s fielded a lot of interest from mobile ad networks which are keen on their inventory, hence their decision to test the waters using their iPhone application.

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