Studies Aim To Show How Well Online Ads Work — And How

Two new studies being released Wednesday promise answers to some of the questions that plague marketers about online advertising. In particular: do online ads drive purchases? And how? Research from male-centric entertainment site Break.com claims, naturally, to understand men’s online behavior. The company, which commissioned the study by Hall and Partners, polled a national sample of roughly 500 males between 18- and 34 who go online at least once per month. Break found that 59 percent of males notice online ads, while 47 percent made a purchase as a result of one.

Where the men are: networking and gaming: The cohort clearly loves the internet, with 69 percent saying they can

loading

Comments have been disabled for this post