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Pasadena, CA-based myShape secured a round of funding of $12 million, though the round is still in progress, reports VentureBeat. The investment came from Lehman Brothers Venture Partners, just weeks before its demise, as the firm committed to the contribution in August before filing for bankruptcy in mid-September. Draper Fisher Jurvetson and angel groups Pasadena Angels and Tech Coast Angels contributed to a round myShape hopes will end with $16.5 million. It will use the funding for expansion and marketing purposes. myShape serves as personal shopping store, as it sells clothing that users can search for by their body type.
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Online apparel sites like this should be more & more effective. Our small boutique has grown tremendously by offering women brands that are designed to fit their body shape. This is especially true for jeans and pants.