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Financial Crisis Sends Ad Forecasts Down, But Online Still Looks Healthy (Relatively)

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For those looking to how online advertising is likely to weather the global financial meltdown, forecasters still seem relatively hopeful — at least compared to traditional advertising. Still, it helps to keep in mind that both ZenithOptimedia and Barclays Capital (formerly Lehman Brothers) internet analyst Doug Anmuth tend to be optimists. However, given the daily drumbeat of dire economic news, the meaning of optimism is being revised downward as well.

Zenith: The Publicis Groupe media buyer

One Response to “Financial Crisis Sends Ad Forecasts Down, But Online Still Looks Healthy (Relatively)”

  1. "In August, eMarketer said that U.S. marketers will spend $24.9 billion online this year"

    I wonder what it is this year considering the current economic crisis…I would believe it is noticeably less.