Reports of this possibility first surfaced last month and now it’s done … Steve Case’s ambitious Revolution Health Network will merge with Waterfront Media in a deal the parties value at $300 million, according to the New York Times. Revolution’s sites will be absorbed into Waterfront’s Everyday Health Network but RevolutionHealth.com will remain. Case will join the board while Benjamin Wolin remains CEO of Waterfront Media, with Revolution as a “major investor” in the expanded Waterfront Media and its 24 sites. Case will continue to head parent company Revolution LLC “and will continue to be involved with health companies.”
Case’s spin: he’s not losing a company, he’s gaining a CEO. He told the Times: “Clearly, getting strong C.E.O.