Broadband Content Bits: BBC-You Tube; ITV Overlay Ads; Drama Costs

BBC Global News adds channels to YouTube: BBC Global News has signed a deal with YouTube to add six BBC video news channels in Russian, Portuguese, Spanish, Arabic, Persian and Urdu to its existing BBC World News channel. The agreement is the first multi-language deal between YouTube and an international news broadcaster. Video news stories will run each day across the different language channels and each channel will be branded and tailored to its specific audience. The videos will also be fully discoverable via Google (NSDQ: GOOG) Video search.

*ITV* trialling overlay ads: ITV (LSE: ITV) is currently running trials of an overlay ad technology from California tech company Keystream that places ads into empty space such as sky, or blank walls, reports Timesonline.co.uk. The ads are currently being tested on local news footage on the ITV website, but if successful and regulators willing, they are considering placing them in TV programmes.

Drama costs: How much web TV drama can you buy for £1.3 million? That’s how much the BBC has earmarked for online drama. Futurescape asked producers responsible for the likes of MySpace TV’s Hammer Horror Beyond The Rave what they could make with that kind of money – the answers vary from 1,170 minutes to six series.

Comments have been disabled for this post