Blog Post

YouTube Video Ads Goes Post-Roll; Ad Overlays Are Not Enough

imageWhile YouTube and its parent Google (NSDQ: GOOG) have been promoting ad overlays as the best format for supporting online video, the video site has been slowly employing post-roll the past few weeks, NewTeeVee has confirmed. YouTube began considering using post-rolls to augment its pre-roll and overlay ads this summer. But the decision to go ahead with the format represents something of a reversal for the site. In July, Google CEO Eric Schmidt said the company had evidence that embedded video ads were much more effective than both pre- and post-roll. Users probably won’t feel too put out by the introduction of post-roll, which can obviously be avoided since the video a user chose has already concluded. But it does suggest that YouTube is still struggling with its ad strategy. And as NewTeeVee pointed out, post-roll only runs on a sliver of the roughly 4 percent YouTube videos uploaded by official partners taking part in the site’s revenue-share deal.

One Response to “YouTube Video Ads Goes Post-Roll; Ad Overlays Are Not Enough”

  1. Google will continue to struggle as I feel this type of advertising is still intrusive to many visitors who are there to look at user generated content.

    Time to look at alterative methods such as Video Business Directories:
    – Non-intrusive
    – Link complete business profiles with Video Ads
    – Offer online discount coupons to consumers
    – Bring advertisers and consumers together on one interative site
    – Proivde fixed low cost fees

    Brett Hill- CEO