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With Demand For Financial News Surging, Bloomberg Brings Its Online Video To AOL

Just in time for the financial market’s wild ups and downs this week, Bloomberg Television is making a tentative step toward syndicating its videos outside of its own website in a deal with AOL (NYSE: TWX). The business news network will run about 20 videos a day on the AOL Money and Finance channel. The Bloomberg videos will have its own distinct, branded broadband site on AOL’s portal as well. Bloomberg television hasn’t been too active on the online side, but that could be changing. The unit just struck a deal with Google (NSDQ: GOOG) TV Ads, involving audience measurement and targeted ads through satellite company EchoStar’s (NSDQ: DISH) set-top boxes. While that partnership doesn’t have any online applications at the moment, it does represent the beginning of a formal relationship between Bloomberg and the search giant.

For AOL, which has been trying to build up its Money and Finance channel since giving it a major overhaul in July 2007, gives it bragging rights that it’s the first online destination outside of to house financial news company’s television coverage. Bloomberg’s coverage will also augment its other online news video from partners such as CNBC, Reuters, *CBS* Business and Minyanville at a time of economic worry.

Hear more about Bloomberg’s plans during a keynote Q&A with Norm Pearlstine, chief content officer of Bloomberg, at our Future of Business Media conference on Oct. 28 in NYC.

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