Mobile Content Bits: MNA Digital; Mobile Broadband; Samsung-Shazam; SMS Declines


MNA Digital to add more mobile content: MNA Digital, the online arm of Midland News Association, publishers of regional newspapers the Express & Star and Shropshire Star newspapers, are expanding their mobile offerings, according to its tech provider Wapple. After launching mobile sites for the two papers in August, MNA Digital is working on bringing out music and video, job and property listings and alerts; and branded mobile micro-sites for local football clubs and bands. It is also exploring introducing mobile advertising and sponsorship opportunities (release).

Half a billion ad spend to promote mobile broadband: Sixteen global IT and telecoms giants, including Vodafone (NYSE: VOD), Telefónica, Microsoft (NSDQ: MSFT), and Qualcomm (NSDQ: QCOM), have come together to create a new gadget category

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