Adobe’s Ready, But It Is Still Up To Apple Whether Flash Comes To The iPhone

1 Comment

imageAdobe (NSDQ: ADBE) confirmed today at a conference that it was indeed working on a Flash player for the iPhone and that it will submit it soon to Apple (NSDQ: AAPL) for inclusion into the App Store, Flash Magazine reported. Since Apple will be the one that makes the final call on whether it’s approved, who knows if it will ever make it on to the phone? Of course, many people have been waiting for the moment since often times it means videos and other content won’t play in the browser. The possibility surfaced at the “Flash On The Beach” conference, where Adobe Systems’ Paul Betlem, a senior director of engineering, was quoted as saying that his team is working on Flash on the iPhone, “but [the iPhone is] a closed platform.” So, if Apple’s game, Adobe will have the player available “in a very short time.”

1 Comment

Adam Cleaver

This is great news for anyone wanting to deliver brand experiences on mobile phones – it’s just a shame we still don’t know when it will happen. The powerful combination of the iPhone interface with the rich interactivity of Flash is something agencies, marketers and consumers will find hard to resist. Interestingly, we can also envisage a potential cost saving for clients as pre-existing Flash content is repurposed for mobile.

At present, it looks like there is only talk about the Flash plug-in on the Safari web browser. As such, Flash widgets per se are not really on the cards yet. Native iPhone widgets/applications in Flash are still a good while away, but we wait with anticipation for the opportunity to use this new technology.

Comments are closed.