Ad Industry Roundup: Guitar Hero; Forbes; Spot Runner

Guitar Hero’s new tune: in-game ads: Video gamer Activision (NSDQ: ATVI) Blizzard has signed a deal with in-game ads company IGA to place marketing messages within the popular Guitar Hero franchises. The ads will begin showing up in the PlayStation3 version of the game’s next installment, Guitar Hero: World Tour. The ads will likely be featured as banners posted in the virtual concert halls or guitar decals. offers ad effectiveness guarantee: Online media may promise better targeting and effectiveness, but is prepared to back up that pledge to a greater degree. The online mag has started a new program,


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