Blog Post

Yahoo Reorgs Connected Life Division; Next Phase Focused On Making Money On Mobile

imageYahoo (NSDQ: YHOO) is reorganizing the Connected Life division with the intention of actually making money. The reorganization, announced internally today at an all-hands meeting, includes a management shuffle and the new goal of contributing to Yahoo’s bottom line by 2009, according to an email we obtained. The email was sent out today to employees by Marco Boerries, Yahoo’s EVP of the Connected Life Division, who also made the announcement at a meeting this morning.

At the top of the list for new executive appointments, Boerries named David Ko as SVP of Mobile. Previously, he ran Connected Life in Asia, and will be moving back to the states from Singapore to head global operations and business activities. Ko is replacing Steve Boom, whose departure was reported last month. Boerries wrote: “I am super happy to announce today that David Ko, our rock star from Asia who led the Connected Life Mobile team to dominate in that region, has been promoted to SVP of Mobile. Also, as part of the restructuring, Boerries said he will now oversee all of the various groups, such as oneSearch, oneConnect and IPTV. Previously, those groups reported to Boom, who reported Boerries.

More details on the transition and Boerries’ entire email after the jump…

The new phase: Boerries explained that the entire reorganization is part of something called Connected Life v3.0, or the third phase of the Connected Life. He said the first phase was about defining the mission; the second phase was about developing platforms and winning distribution deals; and now the third is about executing by securing new distribution arrangements and by making money. Boerries: “With the explosion of the Mobile Internet today, it is now time to take our leadership to the next level and move onto v3.0. Connected Life v3.0 will focus on operationalizing our distribution lead, operationalizing our vision in Mobile-first monetization and operationalizing our open strategy. Connected Life has been and continues to be a key corporate priority and an investment area for Yahoo!. With operationalizing our Mobile leadership position, through Connected Life v3.0, our goal is to become a contributor to Yahoo!’s bottomline in 2009.”

Connected Life leaders: Boerries staff will consist of: Andreas Meyer, Head of Platforms; David Katz, Head of Mobile Monetization; Marc Davis, Innovation and IP; Daniel Woods, Yahoo! Ambassador; Lee Ott, Head of oneSearch; Adam Taggart, Head of onePlace & FP; Joe Hayashi, Head of oneConnect; and Patrick Barry, Head of Connected TV.

Two departures: Besides Boom, two other managers will be leaving. In a separate email, sent by David Ko, which we also obtained, we learned that Geraldine Wilson, who was responsible for business and marketing strategy for Connected Life in the UK, France, German, Italy and Spain is leaving. Also leaving is Bruce Stewart, who was responsible for the business development activities and product implementations in the Americas including the AT&T (NYSE: T) MEdiaNet implementation of oneSearch.

Asia and Europe appointments: Matthias Kunze has been appointed Managing Director and GM for Asia (replacing David Ko), and Mitch Lazar has been named VP and GM for EU. Kunze, who joined Yahoo after it purchased his company Actionality in 2007, was previously lead the monetization strategy for Connected Life’s mobile products including oneSearch, display advertising and new advertising formats. Lazar was most recently responsible for Connected Life’s business development, partner operations and monetization, driving Yahoo!’s European business with mobile operators and digital home companies.

Other leaders: Ko said that his staff will include the North America team, including Michael Shim, Advertisers and Publishers and Andreas Lieber, Operator Partners; Marty Piombo, GM for Latin America and Holger Luedorf, OEM partners. But he’s still looking for the North America head of Consumer Products and Marketing.

Boerries’ email:

Team,

I am very happy to introduce today Connected Life v3.0, which is designed to take our leadership in Mobile to the next level. Connected Life v3.0 is a combination of organizational and operational changes that builds upon our Mobile leadership in the coming years.

Anticipating the growth of the Mobile Internet market, Connected Life v1.0 (2005-2006) was designed to define the mission, product categories and the team. We then devoted the last two years with Connected Life v2.0 to building user experiences, developing platforms and winning distribution deals globally. With the explosion of the Mobile Internet today, it is now time to take our leadership to the next level and move onto v3.0. Connected Life v3.0 will focus on operationalizing our distribution lead, operationalizing our vision in Mobile-first monetization and operationalizing our open strategy. Connected Life has been and continues to be a key corporate priority and an investment area for Yahoo!. With operationalizing our Mobile leadership position, through Connected Life v3.0, our goal is to become a contributor to Yahoo!’s bottomline in 2009.

In order to achieve the full potential of Connected Life v3.0, and as we have done in previous “versions,” we are adapting our organization. I am super happy to announce today that David Ko, our rock star from Asia who led the Connected Life Mobile team to dominate in that region, has been promoted to SVP of Mobile. He will be responsible for our global operations and business activities. Based in Singapore, he was responsible for growing partnerships in the region from zero to 24 in 16 months, and overseeing the deployment and distribution of Yahoo!
oneSearch, Yahoo! Go and Mobile advertising. David has held a variety of leadership positions at Yahoo! including managing key partnerships with vendors, device manufacturers and operators. David will report to me and will be communicating shortly details about his organization. He will be replacing Steve Boom, who after 10 years at Yahoo! has decided to leave the company to pursue other opportunities. David will be moving back to the Bay Area in the coming months.

The rest of my staff will include Andreas Meyer, Head of Platforms; David Katz, Head of Mobile Monetization; Marc Davis, Innovation and IP; Daniel Woods, Yahoo! Ambassador; Lee Ott, Head of oneSearch; Adam Taggart, Head of onePlace & FP; Joe Hayashi, Head of oneConnect; and Patrick Barry, Head of Connected TV.

Besides mobile, Connected Life v3.0 also includes the Connected TV initiative, which is poised for a big year in 2009 with the launch of TV widgets, OEM distribution deals and monetization engine.

Please join me in congratulating David and look out for exciting news from Connected Life v3.0 soon.

Marco

One Response to “Yahoo Reorgs Connected Life Division; Next Phase Focused On Making Money On Mobile”