NBC Sports: 12 Million Hours Of Olympics Video Served Across All Digital Platforms

imageNBC Universal (NYSE: GE) claims it streamed at least 12 million hours of Olympics content across its digital platforms — HD, broadband, mobile VOD and interactive television. Some of the highlights:

Broadband: NBCOlympics.com attracted 7 million visitors who watched more than 30 million streams of live and VOD coverage, equaling 7.5 million hours of live and/or on-demand Olympics programming. NBC reports that 3 million people viewed 15 million streams of live Olympics coverage online totaling 4 million hours of video. Meanwhile, 4 million people viewed more than 15 million streams of full-length events on demand totaling 3.5 million hours of video.

VOD: Video on demand channels brought in 6.7 million total views, including 4.7 million views for highlights and previously aired events. VOD increased more than six times from the network

Comments have been disabled for this post