NBC Universal (NYSE: GE) claims it streamed at least 12 million hours of Olympics content across its digital platforms — HD, broadband, mobile VOD and interactive television. Some of the highlights:
— Broadband: NBCOlympics.com attracted 7 million visitors who watched more than 30 million streams of live and VOD coverage, equaling 7.5 million hours of live and/or on-demand Olympics programming. NBC reports that 3 million people viewed 15 million streams of live Olympics coverage online totaling 4 million hours of video. Meanwhile, 4 million people viewed more than 15 million streams of full-length events on demand totaling 3.5 million hours of video.
— VOD: Video on demand channels brought in 6.7 million total views, including 4.7 million views for highlights and previously aired events. VOD increased more than six times from the network