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Watch Cricket on Willow TV

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Game day in the U.S. usually means a bottle of Bud and football on the television for a few hours. But for Willow TV‘s million registered users across the globe, it means cracking open a Kingfisher, firing up the PC and enjoying literally a day’s worth of Cricket.

Founded in 2003, Willow TV gradually acquired the rights from international cricket boards to stream matches live online. By 2007, through a combination of deals, the site carries 90+ percent of the cricket matches live. It’s registered user base of more than a million people lives predominately in North America, with 25 to 30 percent of the broadband audience outside the continent.

Willow TV provides livestreams of cricket matches on a pay-per-view or subscription basis, with packages starting around $5 up to $200. The company offers multiple bit streams, 700 Kbps and 400 Kbps, and plans to offer a 1MB stream next year as well.

And when fans sit down to watch Willow TV, they make themselves comfortable. According to company co-founder Vijay Srinivasan, on a match day, the average user spends four to five hours on the site, which isn’t that hard to believe once you realize cricket matches go on for eight hours.

Srinivasan says that the company has been profitable pretty much since it started, which may explain why Reliance ADA, the largest media company in India, plunked down $60 to $70 million this month for a 75 percent stake in Willow TV and to expand its operations (how much went to the acquisition and how much is for expansion was not disclosed).

Reliance wants to expand Willow TV’s reach beyond the PC and onto set-top boxes like the Apple TV, the Verismo box or the Roku (but not cable co. or satellite set-top boxes).

Willow’s expansion couldn’t have come at a better time as the cricket business is booming. A shorter version of cricket called Twenty20 that condenses the games from eight hours down to four is catching on, and earlier this month ESPN coughed up $900 million for the global rights to the Twenty20 Champions League.

19 Responses to “Watch Cricket on Willow TV”

  1. justin regis

    I subscribed to willow TV and I would not recomend it to anyone. Once they’ve received your money, that’s it they do not care about anything. There is not phone number listed on their site for support and when you send an email to their support dept it takes weeks to get a response, if any. I have been trying to cancel my subscription and I cant even get that done.

  2. Is there a support number for willow TV.
    I subscribed ICC world cup but I keep getting message saying that the password is incorrect. When I have restted the password 3 times but I am not getting any emails from them.
    Thanks for the help.

  3. Willow has been good BUT lately it is NOT.

    In my recent experience, streaming was choking up during Pak vs Aus one days. I sent email, I got the email back quickly but what happend next was not what I expected.

    Call was made from India using a very bad VOIP, call was being disconnected constantly and finally tech support rep said since MY phone lines is bad (I am in USA) he would have to call me some other times.

    They had me tried many things with one premise that problem exist at my END. They wont recognized maybe they are over selling.

    Final word, I have been willow customer but now I am forced to switch due to the bad customer service.

  4. cricketer

    This review is not entirely correct – willow is broadcasting cricket at 290kbps and the video size is tiny – 320×240 – make it full screen its pretty bad quality (much worse and old youtube videos). Cannot compare to watching on tv at all, esp. for the price they are charging. Maybe in the future they will improve

  5. Shimoga Srinath

    Am I the only one having problems with

    My share of problems;

    1) The second T20 game between SA-Aus replay showed the first T20 for days after the game. It took repeated e-mails to their tech support group to fix it.

    2) Yesterday when I was watching the first 50 over ODI, when SA was 2228/7 the video blanked out tll the game was over. I missed the most crucial part of the game. Still no reply from as to what happened. There is no number to call. Once they take your money, it looks like we are at their mercy.

    Has anyone else run in to this problem?

  6. is so expensive. has much better streams and packages for 90% cheaper than willow. It is a big hit since everyone wants to save money these days.

    There service is really great. I am watching Ind vs Aus from them at the moment and it is god quality.

    Just $8 for the whole series!!! Willow charge $60!!!!!!