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Given the name, it’s probably not a surprise that the American Antitrust Institute has issued a white paper (PDF) calling the Google-*Yahoo* ad pact “anticompetitive.” But in a glass half-full take, the group does cite some “pro-competitive” benefits to the deal as well. It also has some advice for keeping the deal intact without skirting antitrust rules.
The partnership, which is being examined by the U.S. Department of Justice for potential antitrust violations, gives Yahoo (NSDQ: YHOO) the option of placing Google (NSDQ: GOOG) ads on its search results. The AAI, which describes itself as non-profit education, research and advocate, wants assurances that the deal won’t create