SanDisk’s slotMusic gets physical, but why?


SlotmusicI’m not getting this concept at all from SanDisk. The latest and greatest idea appears to be combining their core competencies in flash memory and digital audio players to create: music on a microSD card. Yes… you buy a microSD card that has a complete album on it. I understand the target device, which are the millions of phones with a slot for this type of format, but those devices already have a music mechanism: the data connection that’s inherent in the phone itself. SanDisk is not only competing with downloaded and burned music from online retailers here, they’re also likely to butt heads with music services from the carriers themselves. SanDisk calls it slotMusic, but I call it DOA. There’s just no space for yet another physical content delivery mechanism for digital content.Speaking of space, you’ll be buying your album on a one Gigabyte microSD card, so if you need some storage capacity and don’t mind paying $7 to $10 for memory plus an album, this might be music to your ears. Sounds like nails on a chalkboard to me. At least the tunes are DRM-free and use a high-quality, 320kbps bitrate for the MP3 files. While that’s a a little better than the Amazon MP3 store since they average around 256 kbps, I think I’ll stick with the digital downloads over physical media and I suspect the masses will too. I find it difficult enough to manage the four memory cards I currently have. I don’t need to manage hundreds more.



well said kevin. CDs needed inserts with all sorts of art and information to make them worthwhile.
this idea is great if it were 1985…but its not.


C’mon people, use your imaginations. Music on microSD is ideal for:

1. Airport vending. Want to listen to new music while you fly (or wait for your flight)? Grab the latest from a kiosk or vending machine and plug it into your phone. Lot of impulse buying potential.

2. Added value. One microSD card is pretty much the same as any other, so Sandisk needs a way to make theirs better. A blank card or one with music on it for a buck more, which is the more valuable purchase?

3. Viral promotion. Music promoters and the like need a medium they can hand out and be listened to on the spot.

I’d say the idea is niche but not DOA.

Samir Shah

I say that slotMusic will replace CDs.

At present, CDs are suffering not because of being a physical medium but because of the form factor. slotMusic addresses this. Full download world is at least five years away.

Regarding number of cards. I have a choice, use them as music or use them as memory. It is a choice I would like to have.

Jeremey Barrett

Definitely DOA, agreed… physical media for music only exist now for 1) universal compatibility (CDs) or 2) artistic interest (LPs). A “new” physical format is ridiculous.

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