Hollywood Interactive Gets $5 Million; company receives Series A led by BlueRun Ventures, and secures Joan and Melissa Rivers for red-carpet coverage. (Variety)
Online Video CPMs Higher Than Display Ads; new poll from Bain and Co. shows the average CPM for video ad was $43, while the average for a display ad was $15. (eMarketer)
Ryder Cup Goes Mobile; golf match between the U.S. and Europe will be broadcast over Qualcomm’s MediaFLO service. (Broadcasting & Cable)
Lionsgate Launches YouTube Channel; site will use clips from films like 3:10 to Yuma and Good Luck Chuck as promotion for sales of the packaged versions of the movies. (The Hollywood Reporter)
Bebo Launches New Docu-Series; Meet the Freshers goes to 16 different universities in England to find out what first-year students are up to. (Bebo)
Web Stars to Judge eBillme Video Contest; iJustine and Gary Vaynerchuk to judge entrants who confess hidden shopping splurges. (eBillme)
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