Location, Search and Context in the mobile space

What happens when you put folks on stage from JumpTap, Google, SKYHOOK Wireless, Yahoo! and XOHM? A healthy dose of conversation around location-based and search services. LBS or Location Based Services are just starting to gain momentum with basic location information, but the future appears to be a better melding of location with services. It’s not just about the maps; it’s how can the services can be intelligently used and add value.

On the business side of the house (we have to "pay" for these free services somehow), location adds relevancy to advertising. Much like contextual ads, I’d rather see ads for a local pizza shop than one that’s a few thousand miles away. How better for a company to reach potential customers than by targeting them based on the location they’re at or, better yet, where they’re going?

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