Financial Services Pullback Drives Display Ad Spend Down 6 Percent In H108: Nielsen

It looks like Wall Street’s chaos might just affect online advertising more than some thought a few days ago. Just in time for the financial markets’ meltdown this week, Nielsen Online finds a 27 percent decline in display ad spending by financial services companies drove a 6 percent year-over-year decrease in overall display dollars in the first half of 2008. The number of display impressions decreased by 9 percent during the same period. When paid search figures from other sources is factored in, along with the projected growth of online video advertising, Nielsen estimated that overall online ad spending gained about 11 percent during the first half of 2008. Overall, ad spend across all media slipped 1.4 percent in H108, Nielsen says.

The financial services industry

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