Verizon Wireless Quietly Launches Flash-Based Storefront

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imageVerizon Wireless (NYSE: VZ) has quietly released Dashboard, a new storefront found on its phones using Adobe’s (NSDQ: ADBE) Flash technology, mocoNews has learned. So far, Dashboard has launched on the *LG* Chocolate 3, and more phones are expected by the end of the year, making it one of the largest mobile implementations of Flash in the U.S., both Verizon Wireless and Adobe confirmed. Todd Murphy, Verizon Wireless’s director of digital media programming, explained to us the platform stands alongside the carrier’s Get It Now platform, and is designed to be an easy place for consumers to find both content from Verizon’s deck, but also links that take you to the mobile Web, “It

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dave ladouceur

Rename your article WALLED GARDEN AND FREE DEVELOPMENT AND APPLICATIONS FOR VERIZON. Here's a news story – you can't build and distribute channels without VERIZONs permission – wow – what a open network! Only channels that benefit verison on their network. Hope the next FCC chairman is as strong as the one we have now! From their manual …

Channel concept submission
Developers submit a channel concept to the Zon (www.vzwdevelopers.com). Channel
concepts and submissions should adhere to the Verizon Wireless Style Guide for Dashboard
Channel Development. The channel concept submission should contain the following:
Photoshop (PSD) files that illustrate the user and channel design.
A stand-alone reference SWF file that emulates channel design and functionality.
A descriptive walk-through of the channel from a user perspective (storyboard), including
interaction model, and intended animation behaviors.
The Verizon Wireless Content and Programming team then reviews the channel concept,
provides necessary feedback to the developer, and rejects or approves the channel concept.

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