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Microsoft Moves Away From Seinfeld Ads After Two Teasers

‘What do you know? Microsoft (NSDQ: MSFT), apparently stung by criticism over its latest Bill Gates-Jerry Seinfeld ad campaign, is now ditching the comedian, reports Valleywag and later confirmed by the company. The official line: the campaign is moving into its “second phase”, and Seinfeld may be used “to do other things” (webisodes?). Very funny…

Update: The company is really moving away from the teasers, no joke. It is embracing the “I’m a PC” stereotype that Apple (NSDQ: AAPL) has mocked so successfully over the last two years. The strategy uses the Apple attack as the basis for a counterstrike, says NYT. Gates makes a cameo appearance in the second phase, along with celebrities like actress Eva Longoria, author Deepak Chopra and singer Pharrell Williams. And yes, no Seinfeld.

In addition to ads on TV shows like Grey

3 Responses to “Microsoft Moves Away From Seinfeld Ads After Two Teasers”

  1. We here at Visible Measures just finished up a head-to-head viral video analysis of the Microsoft campaign, pitting the Seinfeld / Gates duo against the "I'm a PC" World. We found that, despite the criticism on the Seinfeld front (that's a shame), it's out-performing the feel-good response to Apple's "Get a Mac" campaign… by more than 4 million viral video views! Sure, the Seinfeld / Gates clips came out first, but in normalizing the data we discovered that the "I'm a PC" clips generated barely half the views of the Seinfeld / Gates videos in the same amount of days. Wow! Perhaps Microsoft will bring Seinfeld back? Who knows. Come by our site and check out our blog to learn more about the campaign's performance!


  2. Jamie Poitra

    I thought they were interesting myself. Not sure they were achieving much directly but they certainly got people talking. And if anything they at least made Gates appear more human. I think Microsoft reacting so quickly to the blogosphere chatter is actually kind of sad.