Blog Post

SGN Acquires Facebook App (fluff)Friends

Consolidation in the social apps space hasn’t been torrid by any stretch, but the larger players continue to pick up smaller developers here and there… The latest is SGN acquiring (fluff)Friends, described as an application that “lets users adopt virtual pets, interact with their friends’ pets and compete to earn virtual currency.” (Ah, one of those). SGN says the focus on virtual currency and item exchange is a key part of its strategy to make money on Facebook apps. SGN, which recently raised over $15 million from various investors including Jeff Bezos, previously acquired developer Esgut. (Release via email)