Tsavo, the new media rollup firm backed by American Capital, has now bought El Segundo, Ca-based online marketing and SEO firm Better. Founded in 2004, the company provides a variety of services ranging from SEO and PPC management to clients such as Paramount, DreamWorks and Closet World. Better’s founder Ben Padnos had previously worked at *Yahoo* and launched a collegiate online sports network, FANSonly.com, as part of another company which was later acquired by *Viacom*and rebranded as the *CBS* College Sports Network. More details here.
We reported last week that Tsavo took over select assets of MoxyMedia, the Canada-based online media firm, which also had backing from American Capital.