Media Rollup Firm Tsavo Buys Online Marketing Firm Better

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Tsavo, the new media rollup firm backed by American Capital, has now bought El Segundo, Ca-based online marketing and SEO firm Better. Founded in 2004, the company provides a variety of services ranging from SEO and PPC management to clients such as Paramount, DreamWorks and Closet World. Better’s founder Ben Padnos had previously worked at *Yahoo* and launched a collegiate online sports network,, as part of another company which was later acquired by *Viacom*and rebranded as the *CBS* College Sports Network. More details here.

We reported last week that Tsavo took over select assets of MoxyMedia, the Canada-based online media firm, which also had backing from American Capital.

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Jeremy Goodrich

I hadn't realized there was another former Yahoo that started an SEO firm…:)

However, I'm certain he wasn't an SEO manager at Yahoo while he was there (I was the first internal SEO manager at Yahoo in April, 2004).

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