Celebrity Gossip Mobile Sites Becoming More Mainstream

In a celeb-obsessed world, the cellphone is fast-emerging as the perfect tool for keeping abreast of gossip. In a lengthy feature, the IHT covers the number of gossip magazines and web sites turning out mobile versions, and how their runaway audience numbers are reshaping existing media properties.

The numbers certainly are compelling. According to Nielsen Mobile, TMZ.com, which launched a mobile site in April 2007, had 1.1 million visitors in July, while Online


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