Blog Post

Amazon Does the Obvious, Finally: Adds Video on IMDb

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Amazon (NSDQ: AMZN) has finally done what many have been asking it since the time the company bought IMDB: it has enabled video on the film and TV database/info site. The company says users can now watch 6,000 full-length feature films and TV episodes for free on’s video section. Would be interesting to figure out how many of the videos from Amazon VOD service on being ported over to IMDB…guess would be a low figure, as it is likely IMDB video would be used more as a promotional tool. It even says so in the release: The rotating video content is provided by *CBS*, Hulu, *Sony* Pictures Television and about 500 indie filmmakers. The content includes shows like “24”, “The Office” (both from Hulu), “Beverly Hills 90210”, “Star Trek”, and movies such as “Fever Pitch”, “Bring it On” and others.

Just last week the news came out that Amazon hired away *Microsoft* ad vet Lisa Utzschneider to head its online ad sales, and IMDB video will be a part of that effort as well. Earlier this year Amazon bought indie movie distribution site Withoutabox, with the plans of integrating it with IMDB. As part of that, the database site now says it is opening its platform to filmmakers and rights owners worldwide, and asking them to upload their movies/shows on it.

More details in the release.

8 Responses to “Amazon Does the Obvious, Finally: Adds Video on IMDb”

  1. Tried one independent short… got an ad, then a black screen. No video.

    Tried a star trek episode, get a car commercial, a discover card commercial, two blackberry commercials back to back, a CBS show commercial, then a tantalizing teaser frame for the trek episode with a nonfunctional play button.

    This consumer is disappointed and won't return for a while.