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Trying to ride the wave of feverish campaign news stories surrounding the major parties’ presidential candidates, Politico.com has launched its ad network with over 30 newspapers. Just before Labor Day, the site revealed plans to partner with newspapers, which have been cutting back on their own staffs. And like most politicians promising “change,” Politico is promising a new revenue stream. In return for combining ad sales, Politico’s promise that it can fill staffing holes and serve almost like a wire service for DC news coverage. Politico will sell national advertising for network members’ sites. Revenue from those ads will be shared between Politico and participating news outlets.
Rafat adds: This comes as some newspapers have started canceling their AP subscriptions, and could definitely lead to alternative syndication and wire strategies, both for startups and established media companies. Tim McGuire agrees with the assessment.