Blog Post

Promising ‘Change’ For Newspapers’ Ad Revenue, Launches Ad Network

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

imageTrying to ride the wave of feverish campaign news stories surrounding the major parties’ presidential candidates, has launched its ad network with over 30 newspapers. Just before Labor Day, the site revealed plans to partner with newspapers, which have been cutting back on their own staffs. And like most politicians promising “change,” Politico is promising a new revenue stream. In return for combining ad sales, Politico’s promise that it can fill staffing holes and serve almost like a wire service for DC news coverage. Politico will sell national advertising for network members’ sites. Revenue from those ads will be shared between Politico and participating news outlets.

The network, powered by Adify, is comprised of The Atlanta Journal-Constitution, The Philadelphia Inquirer, The Denver Post, the Cleveland Plain Dealer, and others. Release

Rafat adds: This comes as some newspapers have started canceling their AP subscriptions, and could definitely lead to alternative syndication and wire strategies, both for startups and established media companies. Tim McGuire agrees with the assessment.